THE CALL & RESPONSE.
Every WE POP garment is an architectural blank canvas built on duality. The outside makes a statement to the world. The inside holds a hidden message engineered just for you.
- THE CALL: What you tell the world. (Visible chest graphics)
- THE RESPONSE: What you tell yourself. (Hidden inner-cuff messages)
“I’M FINE” HOODIE
Our most requested silhouette. Designed for the days when "I'm Fine" is only half the story.
The Call: "I'M FINE" — A bold, minimalist statement for the world.
The Response: "you don't have to be" — A private, 180° reminder on your inner cuff to be honest with yourself.
The Feel: A tactical hug for the nervous system.
BEST SELLERS
Our most-worn tools for the internal dialogue.
Sale
"PER MY LAST EMAIL" Crewneck
"PER MY LAST EMAIL" Crewneck
Sale price
HK$458.00
Regular price
HK$698.00
Sale
"HIGHLY QUALIFIED" Sweatshirt
"HIGHLY QUALIFIED" Sweatshirt
Sale price
HK$349.00
Regular price
HK$499.00
Sale
"DIGITAL BURNOUT" Zip Hoodie
"DIGITAL BURNOUT" Zip Hoodie
Sale price
HK$398.00
Regular price
HK$568.00
✦ WE POP ✦ NOT FOR THE WORLD. FOR OURSELVES ✦ CUSTOM ATELIER OPEN ✦ CALL & RESPONSE APPAREL ✦
THE WEARER’S VOICE
See what customers say about us.
The weight is everything.
"I bought the Healing Line hoodie during a really heavy month. The 400g fabric actually feels like a protective layer. It’s the first time a piece of clothing has made me feel safe."
— Sarah K., London
A private reminder.
"Most brands put their logos on the front for everyone else to see. WE POP put the message on the cuff for me to see. When I’m in back-to-back meetings, looking down at my wrist and seeing 'unclench' is a total game changer."
— Marcus T., Berlin
Architectural comfort.
"Finally, a hoodie that doesn't look like a sack. The Status Line has this incredibly structured, boxy fit that stays sharp all day. It’s my new office uniform for when I’m 'quietly quitting'."
— Jordan L., New York
SPOTTED IN THE REAL WORLD
Discover new arrivals, styling tips, and behind-the-scenes moments. Tag #wepop.shop in your photos for a chance to be featured.
GET THE CHECK-IN.
Join our inner circle for early access to drops and mental health check-ins.
