CLOTHES FOR THE PERSON INSIDE
Moving beyond "Spectator Fashion." High-fidelity tools designed for your internal dialogue—not just their eyes.
Moving beyond "Spectator Fashion." High-fidelity tools designed for your internal dialogue—not just their eyes.
Our most requested silhouette. Designed for the days when "I'm Fine" is only half the story.
The Call: "I'M FINE" — A bold, minimalist statement for the world.
The Response: "Liar." — A private, 180° reminder on your inner cuff to be honest with yourself.
The Feel: A tactical hug for the nervous system.
Our most-worn tools for the internal dialogue.
✦ WEAR THE WEIGHT ✦ UNCLENCH YOUR JAW ✦ BREATHE IN ✦ THE RESPONSE IS YOURS ✦ 400G STRUCTURE ✦ WE POP ✦ REAL WORLD LOADING... ✦
See what customers say about us.
The weight is everything.
"I bought the Healing Line hoodie during a really heavy month. The 400g fabric actually feels like a protective layer. It’s the first time a piece of clothing has made me feel safe."
— Sarah K., London
A private reminder.
"Most brands put their logos on the front for everyone else to see. WE POP put the message on the cuff for me to see. When I’m in back-to-back meetings, looking down at my wrist and seeing 'unclench' is a total game changer."
— Marcus T., Berlin
Architectural comfort.
"Finally, a hoodie that doesn't look like a sack. The Status Line has this incredibly structured, boxy fit that stays sharp all day. It’s my new office uniform for when I’m 'quietly quitting'."
— Jordan L., New York
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